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James Orlando

JO is a boundary-pushing creative director and photographer with a passion for blending technology, storytelling, and culture.

Over the past 15 years, he’s worn many hats—creative director, game designer, virtual world builder, stylist, photographer, interior architect, and more—all with one mission: crafting experiences that spark imagination and inspire connection.

In 2010, Orlando co-founded Bullett Magazine, a groundbreaking media platform showcasing talent across film, music, fashion, and architecture. When the iPad edition launched in 2012, it earned a Webby for Best Visual Design, spotlighting JO’s ability to merge art direction with cutting-edge innovation.

By 2015, his fascination with interactive storytelling and digital worlds led him to join NewInc, the New Museums art/tech incubator for exploration into building Hyper.Zone, a hybrid open-world cultural gaming experience where players create and connect through technology. The project debuted at the 2016 Public Beta showcase in NYC, signaling JO’s unique vision for the future of virtual creativity.

in 2024 he co-founded GLORP GROUP

Orlando thrives on turning big ideas into realities, always chasing the next creative challenge. He is available for select collaborations and special projects—let’s build something extraordinary together.

Contact

Clients:
Adidas Originals, Alpha Romeo, Balenciaga, Nike, Universal Music, Dilara Findikoglu, Steve Madden, Friedman Benda, MSCHF, LIZ, OMM, Pandorabots & More  

Publications:
Architectural Digest, Bullett, Dazed, Fader, iD, Interview, Nero Japan, New York Times, Nylon, OKgrl, Paper, Wonderland & Vice 

Associate Professor
COLUMBIA UNIVERISTY GSAAP  

Guest Lectures:
COLUMBIA GSAAP, PRATT,  NEW SCHOOL, FIT, NEW MUSEUM, & APPLE

BFA Cornell University, 2009

 